For nine years, Chanel has taken up residence in the Courchevel ski station inviting winter lovers into its ephemeral boutique. With its surface area of 160m2, spread over two levels, the décor of this space is renewed every year, inspired by the spirit of the collections it presents.
For this ninth season, the boutique has given itself a majestic entrance: the letters of Chanel are positioned outside like large scale sculptures. Inside, black, white, tweed, quilting and graphic lines all come together to diffuse a condensed version of the Chanel identity. A warm note of bronze-hued red finds its source in the silhouettes from the 2018/19 Cruise collection.
This graphic daring and attention to detail stands-out once again, with Chanel’s Courchevel boutique open from December 12th 2018 until the end of April 2019.
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